January 22, 2006
Mobile ESPN debuts Super Sunday
ESPN is getting ready for the national rollout of its own mobile phone. Already for sale on the ESPN Web site, the phone will be available at Best Buy stores starting Feb. 5, Super Bowl Sunday. Mobile ESPN will air a 60-second spot during the game to promote the phone. The Mercury News reports.
"The phone is part of an emerging trend where big consumer companies extend their brands by providing phone service through an agreement with a wireless carrier. In this case, Sprint Nextel provides the network ESPN uses.
... ESPN content can be seen on other mobile phones offered by wireless carriers. But with other services, the "carriers control the content distribution," Jha said. "Here we control it end-to-end and we can deliver it very quickly."
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