Fujifilm investigates camera phone usage and consumer behaviour

The first company to offer retail printing solutions to wireless carriers three years ago, Fujifilm is using its photo processing technology expertise and extensive retail printing infrastructure to become a key imaging resource for leading carriers, including Sprint Nextel, Cingular Wireless and Alltel. Let's go Digital reports.

According to recently released findings from a camera phone behaviour study by Fujifilm USA :

-- Currently, users print roughly 26 percent of camera phone images taken. The most common reasons for not printing included image quality, simplicity of process and overall perceived cost.

-- The study suggests camera phones are not replacing digital cameras, but supplementing them. More than 74 percent of camera phone users also own a digital camera.

-- The "always with you" characteristic of the camera phone tends to generate more "random" or "spur of the moment" images (29.8%).

-- The Fujifilm Get the Picture Mobile Service allows camera phone users to access thousands of retail stores nationwide to order prints directly from their handset, in as little as an hour. The service also serves as the infrastructure behind the online photo sites of several carriers.

emily | 10:13 AM | How people and businesses are using cameraphones |
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