January 13, 2006
Mobile TV is not a turn-on, BT trial finds
Mobile phone users are more interested in listening to digital radio through their handsets than watching mobile television services, according to research unveiled yesterday, reports The Guardian, and are only willing to pay about £5 a month for the privilege of catching up with their favourite shows on a phone's small screen.
"The first major British trial of real broadcast mobile television was carried out by BT and Virgin Mobile among 1,000 users.
The results showed that while 59% rated mobile television as appealing or very appealing by the end of a six-month test, 65% said the same about digital radio.
In terms of actual viewing and listening time, users watched an average of 66 minutes of television a week on their phone but listened to 95 minutes of radio."
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