December 23, 2005

Korean mobile carrier aims to be 'center of life'

200512210004.jpgSK Telecom Co. embraces the mottos "center of life" and "heart of pleasure", offering services ranging from mobile banking and mobile shopping to sophisticated music services, mobile bookstore, mobile coupon and telematics, writes Korea Herald.

The article lists the impressive arrays of services offered by the Korean carrier: from customized apartment and real-estate information via location-based services to a mobile shopping service that gives users access to shopping information by downloading a "virtual machine," a kind of virtual shopping assistant program. But also the mobile bookstore service: to find books by ISBN, a recognition code attached to a bookcover; real-time traffic information in major cities and on highways; digital home service which will feature innovative services such as pet care and digital picture frame, etc.

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