Samsung produces a series of PR movie, “Anyfilm”

Samsung Electronics is to unveil the first handset PR movie in the world, Anyfilm, on the Christmas Eve, announces Telecoms Korea.

Anyfilm consists of three 8-minute movies and one interactive film whose story can be changed according to each viewer’s choices.

In the film, Samsung handsets like D600 and i300 are at the center of the plot, making the audience naturally get interested in the phones. Jon Kilik, producer of “Broken Flowers”, which won the Grand Prize at Cannes Film Festival, produced them and Hollywood’s up-and-coming filmmakers, Alex Merkin and Mark A.Z Dippe directed the short films.

UPDATE: Josh Spear has a few more details about the project.

Regine | 4:39 PM | |
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