Jeep launches own mobile phone TV channel

In an effort to harness mobile phone TV as a major branded entertainment medium, Jeep is launching its own mobile phone channel with MobiTV, reports AdAge.

"The content is available to about 500,000 subscribers using Cingular, Sprint, Alltel and other mobile networks.

The automotive marketer is running ads once an hour per channel on 18 of the 24 available MobiTV cellphone channels, but will also have its own Jeep-branded channel. The channel, starting today, will continuously loop the existing four episodes of “The Mudds ,” short films now running online that show an adventurous, outdoor-loving—and mud-splattered—family that drives a Jeep Commander.

Dave Whetstone, chief marketing officer, MobiTV, said Unilever’s Axe deodorant is in negotiations for a similar advertising arrangement. A spokeswoman for Unilever declined to comment, other than to say “Axe is always looking for new ways to interact with our consumers.”

emily | 2:38 PM | TV on Cell Phones |
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