December 2, 2005
Interactive Mobile TV Test Is Planned
Norwegian broadcaster NRK and Swedish wireless equipment maker LM Ericsson on Friday announced what they say is the world's first test of interactive mobile television. NY Newsday reports.
"During the six-week test, which started Monday, users can download a program for watching and interacting with the Norwegian youth music program Svisj" on their mobile phones.
Users can vote for the next music video by pressing a mobile phone key, and chat in writing with each other or the program leaders while watching the show.
... Viewers could already chat with "Svisj" program leaders by sending SMS messages from their mobile phones. With the new system, they can watch on their phones and communicate at the same time at about the half the cost of each standard text message.
... In April, the network claimed another world first by broadcasting live reports from a 90-kilometer (56-mile) ski race that were transmitted with a video-equipped mobile phone".
Another first:
-- Forget the rules - viewers vote to direct the drama - An Australian team has launched what it claims to be the world’s first interactive comedy drama series, available on television, mobile and broadband platforms.
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