3 becomes first mobile firm to own a TV station

Italian mobile phone operator 3 yesterday became the first mobile company to buy a TV station, snapping up regional Italian broadcaster Canale 7 as part of its plan to launch a nationwide digital TV service for mobiles. The Guardian reports.

"Canale 7, based in northern Italy with a network that reaches about 40% of the population, owns a digital TV licence. 3 intends to use the licence for a nationwide mobile TV network to complement its wireless network. The aim is to create what the company believes will be one of the world's first "triple-play" mobile services - ie, offering a telephone, TV and internet access in one device.

emily | 4:06 PM | News, Buzz |
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