Fashion ideas sent by SMS and MMS

A British women's fashion retailer, TopShop, is enabling young women to resort to their mobile phones to find just the right thing to wear for any occasion. The Inquirer reports.

"The service, put together for Topshop by Skywire, has three basic options. Ladies can send a text message to 81144 followed by the word Hold, Style, or Advice.

Testing 'Style' allows the phone users to book an appointment with one of Topshop style advisors. 'Advice' enables the shopper to ask a typical question – such as "What jeans should I wear with a pink top?" – and receive an answer from one of the store's fashion advisors.

The mobile technology enables Topshop customers to receive picture messages of recommended clothing. The INQ suspects that Topshop hasn't exactly publicised this facility too well. There are only four pictures so far in the style gallery." But it's a promising start.

emily | 5:44 PM | How people and businesses are using cameraphones |
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