November 21, 2005
Video of Blunt single gets mobile premiere
The video for the new single from James Blunt will today receive its global premiere on mobile phones, part of a trend that the industry predicts will next year see them becoming as important as radio and television in promoting artists.
... "In some weeks, artists can sell more videos at £1.50 each than they do conventional singles. The most popular video to date has been for dance track Call on Me by Eric Prydz, which has been downloaded more than 500,000 times."
The trend for showing music videos first on mobile phones was kickstarted last year by EMI's Robbie Williams, who made the promo for Misunderstood available to 3 customers. But it is only now that a wide range of artists are planning to do so as a matter of course, with Madonna, Charlotte Church and the Pussycat Dolls among those involved."
Picture from The Guardian.
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