November 11, 2005
Special Emmy award for original mobile content
According to the The New York Times, the National Academy of Television Arts and Sciences, best known for handing out the Daytime Emmy Awards, is expected to announce on Tuesday that it has created an award category to recognize original video content for computers, cellphones and other hand-held devices, like the video iPod and PlayStation Portable.
The academy already hands out a technical achievement award for new media. But this will be the first time the group has recognized original content for cellphones and other devices, which have gained some acceptance among media-hungry consumers.
Already several studios are experimenting with creating serials for mobile phones, many derived from programs already shown on television. The academy hopes the new category will draw attention to a rapidly growing business that is expected to expand even more as consumers, largely teenagers, adopt new technology quickly.
"Television is transforming into moving images anytime, anywhere," said Peter Price, president of the academy. "
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