November 7, 2005

TV on mobiles proves a turn-off

Most people have no desire to watch television on mobile phones, preferring to use home computers to watch TV while on the internet, according to new research in Britain by Entertainment Media Research, deflating some of the hype about mobile-television alliances, such as Vodafone's deal with Sky last week. The Guardian reports.

..."70% of mobile owners said they did not want to watch television on their phone at all.

The survey found there was a much greater consumer demand for television content on PCs than mobiles. The home computer is becoming an extra TV set in the home, according to EMR's chief executive, Russell Hart."

emily | 11:18 AM | TV on Cell Phones | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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