October 28, 2005

Universal kick-starts mobile viral ads

Universal has become the first brand to appear on the UK's first true mobile viral ad service, according to NMA.

"Universal is promoting the DVD release of "American Pie: Band Camp" through the service. The viral will feature exclusive video clips from the disc's easter eggs.

With this first campaign, consumers can download virals for £1 by texting to a shortcode. To overcome the cost of using mobile networks to spread the content, they're encouraged to share it via Bluetooth."

emily | 6:38 PM | Marketing / Advertising | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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