October 25, 2005
Some mobile "Tryvertising" campaigns
This week's Trendwatching.com newsletter has a fabulous section on "Tryvertising", giving many examples of this new form of advertising, where products are placed in the real world, integrating goods and services into daily life in a targeted, relevant way, so that consumers can make up their minds based on their experience, not advertisers messages."
Relevant to this column are the examples of a Nokia N-series print campaign and a Sony Ericsson interactive campaign at a bus shelter.
Nokia
To convince sceptical consumers that their cameraphones (with Carl Zeiss optics) can deliver top quality pics, Nokia recently attached hundreds of thousands of real, shiny picture TRYVERTISING prints, shot with a Nokia N-series camphone, in publications like Newsweek and BusinessWeek.
SonyEricsson
Also mentioned, the larger-than-life, working version of a SonyEricsson walkman phone in a London bus stop, playing actual videos, so that bored to death people waiting for their bus have something to watch.
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