October 22, 2005
Mobile Bingo
Mobile Bingo, developped by Techno Wing, allows consumers to play a Bingo game on their cell phone while shopping at a retail store.
"A customer first need to sign up for the service, then she receives a QR code from a server. After shopping, she can display the QR code on her mobile phone and show it to a reader device. Then, she receives an SMS message that notifies her about the points she earned. Now she can open her home page on her phone to check the current status of her ongoing bingo game.
Everytime she earns some points, she gets an additional symbol and when she gets three identical symbols in row, she is rewarded with coupons.
This system makes it easier for retailers to collect detailed data about consumers."
reBlogged from wonderful RFID in Japan
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