October 20, 2005
Fundraising campaign using QR codes
A mobile phone-using fundraising system made its debut in the annual "Red Feather" campaign, enabling those who are hesitant to stop in front of people holding collection boxes and make contributions to easily donate money, writes Yahoo.
"The 'Red Feather' campaign is widely supported by middle-aged and elderly people, but we would like to lure young people in their teens and 20s," said Atsushi Fukui.
The organization has distributed 400,000 copies of a poster with the "QR code" printed in Japan to enable users of camera-equipped mobile phones to read them. If users read a poster and take in such a code, they can be linked to fundraising sites and make a contribution of more than 100 yen anytime, anywhere.
Listed on the company's homepage are the names of enterprises cooperative with fundraising. If a mobile phone user clicks the name of an enterprise, the user is linked to its homepage showing its social contribution activities. And when the user clicks the fundraising corner, 1 yen is contributed. This can be done once a day per enterprise. The user clicking the corner does not pay, but an enterprise will donate the whole amount of contributions to organizations active in social affairs.
[via f*ckedgaikin]
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