October 19, 2005
Snack Maker Gets Mobile Sales Assistant
Microsoft is conducting a pilot project with KiMs A/S, a Danish snack and chips manufacturer.
mobile sales assistant.
Mobile sales assistant gives the mobile sales force access to data such as current inventory levels and historical information about the individual customers’ purchasing habits. The salesperson can also use the customer’s most recent point-of-sale data on the device, which gives a full picture of that customer’s profile, provides insight into which promotional campaigns are best suited to that store, and enables the salesperson to advise the customer on how to maximize sales accordingly.
The mobile sales assistant also lets the sales team reduce the number of devices required to serve customers. Previously, a salesperson needed a personal PDA, a mobile phone, a laptop and a pager to complete orders. As a result of the pilot project, salespeople can use a single mobile device that includes a phone, a calendar, contacts and Microsoft Office programs. The mobile sales assistant also lets the sales team connect remotely via GPRS, hot spots or other wireless means to immediately send data, such as orders, and receive updates, such as inventory levels and customer-specific campaign information, directly from Microsoft Axapta.
[via mobileblog]
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