October 18, 2005
First music video shot using mobile phones
The Presidents of the United States of America have filmed an entire music video using the video feature of various camera phones.
“Some Postman” was filmed in just one day using a plethora of Sony Ericsson mobile video phones. The content was then blue–toothed to a Mac and composed like a jigsaw puzzle to form the basis of the edit.
The director of the video, Grant Marshall, came up with the idea after the company's creative team lamented how budgets for Australian music videos were far lower than those for international clips. “The result is great and the look reminiscent of the movies available on Quicktime in the 90s. The funniest part of the shoot was to see a mobile phone sitting on a tripod-it’s quite a sight. With mobile phone camera resolutions doubling every few years, people will probably look back and say this idea was ‘so 2005’,” said Mr Marshall.
During the production of the music video, over 12 angles were pieced together to make up one composition or shot. The footage recorded by the phones was 1/3000 the quality of standard broadcast. The majority of the footage was shot with the band performing at half time as the phones could not handle the quick movements and as a result, could be blocky and compressed.
Video.
Press release.
[via The Raw Feed]
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