ITV launches mobile phone ad initiative

ITV is planning to launch to a major new advertiser-focused initiative that will allow viewers to use their mobile phones to interact with on screen commercials, according to NMA.

..."As well as being able to send interactive video ads directly to consumers via their mobile phones, advertisers will also be offered the option of a branded presence on ITV's recently launched mobile entertainment portal.

The initiative will help some of ITV's biggest advertisers extend the reach of their interactive TV commercials beyond Sky's 7.8m digital satellite subscribers to the UK's 50m mobile phones."

emily | 3:06 PM | Marketing / Advertising |
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