MTV to use Warner music videos for mobile phones

MTV Networks on Monday said it would license Warner Music Group'smusic video catalog to create programming for mobile phone networks wworldwide, featuring videos by such performers as Green Day, Sean Paul and Twista. [via Reuters]

"MTV plans to create short programs based on shows like "Driven" and "You Oughtta Know" on VH1, and programming designed for high-speed Internet users.

The pricing for the service will be determined by the mobile network. It will be available either by subscription or on a video-on-demand basis.

Warner is the first of the major labels to sign a mobile deal with MTV."

emily | 7:40 AM | Video Phones |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2005/09/010038.htm