September 23, 2005
Big Brother tops ratings on Orange mobile TV
Mobile network Orange has for the first time revealed key statistics from its mobile TV service, launched in May this year. Netimperative Reports.
In the UK, the summer's most popular Orange TV channel was Big Brother, which topped 30% of the audience share at its peak times at the start and end of the series.
... Recent Orange data reveals that Orange customers in the UK mainly watch TV during work breaks (36.1%). They also used the mobile TV service while travelling (18.5%), when waiting for friends or in a queue (12.6%) and at home (10.1%).
Orange found its customers were mainly using the service to “snack” on, as opposed to watching full programmes.
In both France and the UK, the average mobile TV customer watched TV on the mobile for 35 minutes each month.
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