Vodafone enables one-number ads via MMS shortcode launch

Brands and media companies will finally be able to build a branding campaign around a mobile shortcode number after Vodafone launched MMS shortcodes this week, according to NMA.

"The move means a brand will be able to advertise the ability for consumers to both text or MMS, such as sending in photos and shortly videos, to a single five-digit number.

The move could help drive take-up of MMS as a content medium. Vodafone has also revealed it will soon be launching a drive to push down the wholesale cost of MMS, which has been holding back brands and advertisers from adopting the medium."

emily | 1:05 PM | Marketing / Advertising |
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