September 7, 2005
ITV to put top programmes on mobile phones
ITV is to launch a mobile phone service that will allow fans to watch self-contained episodes of popular shows such as Coronation Street on the move. The Guardian reports.
"The broadcaster will today unveil ITV Mobile, a service which will work with most modern phones and offers users news, sport and weather.
It also plans highlights and special episodes of its top-rating programmes including This Morning, I'm a Celebrity and Coronation Street. These could include parallel storylines that link television episodes of the show.
The ITV Mobile portal will work with most phones now in circulation. It has been developed by the recently launched ITV Consumer Division, a unit charged with finding new ways to boost revenues outside television advertising and expand into new media and publishing."
cf related article: in the Big Picture
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