Videophones Get Placement in Sci Fi

Videophones always have been a staple of any self-respecting sci-fi film, but now in a strange twist, a company is paying to put actual videophones into a movie, reports MIT Brand Culture Convergence.

"The Sci Fi Channel is giving videophones a new name via a product placement deal on the network's popular science fiction series Stargate SG-1 and Stargate Atlantis.

The videophone, developed by communications service provider 8x8, Inc., will be featured in upcoming episodes of the hit TV shows. Through the product placement deal, viewers can learn how to use the device." [via promomagazine]

emily | 1:54 PM | Marketing / Advertising |
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