Sony Pictures reveals mobile strategy

Entertainment giant Sony Pictures has unveiled a pan-European mobile strategy that will see it creating a mobile Internet site for every major film and DVD release, according to New Media Age via Adverblog.

"The next six months is likely to see the development of an umbrella Sony Pictures mobile Internet portal to hold content from all its brands.

The first mobile Internet site to be launched is to accompany the DVD release of Will Smith film Hitch".

emily | 6:22 PM | Movies on Cell Phones |
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