Movie Trailers — From Banner Ad To Mobile

New Media Magazine reports of a new ad format, developed by rich-media supplier tangozebra, which enables users to enter their phone number directly into the ad to get a 30-second video trailer sent to their mobile.

They can watch and store the clip on their phone and forward it to friends.

"United International Pictures (UIP) is using the ad to promote the horror film The Skeleton Key, starring Kate Hudson."

[via Moco News]

emily | 6:05 PM | Movies on Cell Phones |
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