Samsung HomePlus Brings RFID to Shopping Carts

Samsung Tesco HomePlus, Korea's second largest retailer, announced on Thursday that it would install RFID tags into shopping carts, so that it can analyze shopping pattern of customers in a more scientific way, reports Telecoms Korea.

"HomePlus expects the information tracked and collected by RFID tag-imbedded shopping carts to boost efficiency in management such as shop layout or product location.

The newly introduced shopping cart would track and store shopping information of customers in real time once they get in to the store, such as customers' location, route, the time the customer stays in each corner or waited at cashiers."

emily | 1:58 PM | Barcode Technologies / RFID Tags / NFC |
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