July 27, 2005

Nokia-backed MTV starzine - will be created entirely by its readers

nlblog.jpg Nokia-backed MTV: starzine is billed as as Europe's first magazine to be created entirely by its readers, as well as MTV's first production of a magazine.

Building on Nokia's Lifeblog application, MTV viewers will be invited to contribute to the online magazine by sending in their mobile phone photographs with accompanying copy.

Running from now until the autumn, the promotion will have the strapline 'Snap, send, shine - fame is just a click away'.

[via Brand Republic]