July 25, 2005

Film downloads offered in cinemas

Twentieth Century Fox and WideRay Corporation have teamed with Loews Theatres and Vue Cinemas in a pilot program in both the United States and England that will allow patrons to download free content from the hottest new movies direct to their mobile handset via Bluetooth.

This download service includes content from the movies "Mr. and Mrs. Smith," "Fantastic Four," "The Perfect Catch," and "Kingdom of Heaven." Downloadable content includes movie trailers, wallpapers, ringtones, and movie schedules."

[via Mobile Burn]

emily | 6:17 PM | Marketing / Advertising | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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