Cell phones will play a role in Disneyland parks of the future

As its prototype theme park hits the half-century mark today, The Walt Disney Co. is facing some critical challenges.

"Almost everything Disney does today is passive, while kids today expect everything to be interactive," said Martin Lindstrom, a brand expert and author who has consulted for Disney.

Disney is counting on the Internet, cell phones, digital projectors and other technology to make its parks more appealing to Gen-Y while maintaining the nostalgia that appeals to baby boomers.

... Cell phones will play a role in parks of the future. A game, for instance, could require guests to take a particular picture with their camera phone to activate an animated clue.

[The LA Daily News]

emily | 1:55 PM | How people and businesses are using cameraphones |
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