July 14, 2005
Vogue.com in deal with Sony Ericsson
Sony Ericsson has teamed up with Vogue for an online competition that ties in with the launch of its K750i Megapixel camera phone (winner of the European Photo & Imaging Awards in the "new mobile imaging device category"), reports New media Magazine.
"Vogue.com is running a special advertorial feature this week in which each member of the fashion team has taken a photo of an item from their wardrobe using a Sony Ericsson phone and posted it to the site with an explanation of why it's their most treasured wardrobe possession.
Readers of the site are being encouraged to take photos of their own favourite wardrobe possession, also explaining why, and send them into Vogue.com. The winner will receive a £1,000 shopping spree with editor of Vogue.com, Dolly Jones."
Admitedly I can't find this competiton anywhere online on Condé Nast. I've checked both the UK and US Vogue websites, but I do think it's agreat idea.
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