June 22, 2005
Hospital introduces Baby Photo Messaging Service
In what is a perfect application for camera phones, Jen-Ai Hospital in Taichung County, Taiwan offers a free MMS service service to all parents who have their baby at the hospital.
Mark K. Chan, Program Director of Jen-Ai Hospital International Patient Center (JAH IPC), explains, "We were the first hospital in Taiwan to offer our Baby Web service, more than 2 years ago, where a webpage with basic information and picture of the baby is uploaded onto our hospital website within 72 hours of the birth.
But after many hospitals in Taiwan started to offer this service and receiving several requests to create the webpage 'as soon as possible' (and we were able to cut the time down to less than 1 hour), I started thinking that there must be a faster way to send a photo of the baby to friends and family members. And the solution was - MMS messages sent by camera phones."
A typical MMS would be:
A photo of the newborn baby, a few minutes after he was born, with the following text attached, "This is Jen-Ai Hospital Baby Photo Messaging Service! Please welcome Heather & Ciro Correia's newborn baby, Dylan Connor Amandio Correia! If you would like to send them an E-card, please go to: http://www.jah.org.tw/english/ecard.asp or please visit us at: http://www.jah.org.tw/babyweb/english.asp for additional photos, in the next few days."
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