June 21, 2005
Rapper star launches new drinkg with cameraphone promotion
Rapper star Nelly wants to help you lose some weight — he's releasing a diet version of his Pimp Juice energy drink, called PJ Tight. [via Chronic Magazine]
"To officially launch the drink, Nelly has teamed up with LG Mobile Phones. Livin' LG Mobile Tour busses will cross the country over the next several months in search of a new voice for the PJ Tight rhyme, ending in October at the LG Action Sports Championships in Los Angeles.
The Livin' LG bus has been outfitted with a recording studio on the second floor, where hopefuls can throw down their own rhyme to a music track in the hopes of winning the grand prize, a trip for two to St. Louis to audition for Nelly's label Derrty Entertainment.
Derrty Entertainment will participate in picking the winner, and the winning recording may become the new theme song for PJ Tight. Aspiring stars can perform 15 seconds of their rhyme to existing music while a LG mobile phone and digital video camera records their performance".
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