Coming Soon - Movie previews on your cell phone

Mobile entertainment and technology firm Urban Mobile has partnered with UCI and Odeon Cinemas to provide movie fans with promotional film content downloadable to their mobile phones, reports Netimperative.

"Cinema-goers can receive a mobile entertainment pack at the UCI cinema box office, that relates to the film they're about to watch.

Mobile packs are already prepared for the forthcoming summer blockbusters War of the Worlds and The Fantastic Four.

Currently, the content available includes ringtones, colour images and games.

A new service is presently in beta test where customers will be sent a message containing a video preview of a new film, from which they can visit the WAP site".

emily | 11:02 AM | Movies on Cell Phones |
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