Nokia to air NBA video on cellphones in China

Nokia and the National Basketball Association have agreed on a contract that expands their relationship into China, reports The Globe and Mail.

"The agreement marks the first time that video of a North American sports league will be available on mobile phones in the world's most populous nation, the NBA said. Financial terms weren't disclosed.

It's the NBA's most recent foray in China, where it estimates 300 million people play basketball. In recent surveys cited by the league, 75 per cent of Chinese men ages 15 to 24 said they were NBA fans."

emily | 10:01 AM | Video Phones |
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