Japanese Use Cell Phone QR Bar Code Readers to Check Food Safety

QR codes are reducing the fear factor for foodstuffs in Japan as agricultural associations embrace the new wireless technology tagging fresh produce for quick access to mobile information web sites. Gail Nakada reports for Wireless Watch Japan.

"A new English language report [.PDF] released this month by NTT DoCoMo on QR code use in agriculture reveals the growing popularity of this medium.

In the supermarket, consumers use camera equipped cell phones to scan the QR code on the label. The code links to a mobile website detailing origin, soil composition, organic fertilizer content percentage (as opposed to chemical), use of pesticides and herbicides and even the name of the farm it was grown on".

emily | 11:00 AM | Barcode Technologies / RFID Tags / NFC |
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