May 10, 2005

SMSC Sets Camera Phone Images Free with Infrared

usb2230.gif Looking to create an easy and inexpensive way to transfer photos from cell phones to PCs or other devices, SMSC is introducing a device that offers USB-to-infrared and 15-in-1 flash media conversion, reports Electronic News.

"The USB2230 “sets free” all the photos that are trapped in cameraphones by being the first in the industry to combine flash media and infrared technology.

Many consumers don't know how to download the photos from their camera phone, so the pictures are shown to friends or family and then erased,” said Morry Marshall, VP of strategic technologies at analyst firm Semico Research..

He added. “Downloading requires a connecting cable, too challenging and cumbersome, or a telephone data connection, too slow and expensive. The SMSC infrared solution, combined with a flash card reader provides a simple, speedy, intuitive connection, point and download, which should find a ready market.”

The USB2230 device controller can be integrated into PCs, photo kiosks, TVs, set-top boxes, printers or other receiving devices that will allow consumers to send pictures wirelessly.

It lets consumers use infrared transfers for free instead of paying 25 cents to 50 cents per picture via a cellular network."