May 9, 2005

Camera phones capture a picture of practicality

It's been a while since there has been an article on how businesses are using cameraphones. The Chicago Tribune has an excellent roundup.

Judy Artunian reports that "according to Boston-based Strategy Analytics, about 700,000 people will use camera phones for business purposes this year. That number is expected to top 2 million by 2009.

But it's not major corporations that are leading the way. Smaller companies have been the early innovators, often turning to camera phones as a cost-saving alternative to sending employees to far-flung locations.

For instance:

-- In Yakima, Wash., salespeople at Burrows Tractor drive as far as 100 miles to visit farmers who want to trade in their tractor for a newer model. In the past, the Burrows sales staff would shoot photos of customers' tractors with a digital camera and bring the photo back to headquarters. General manager John Riel would evaluate the tractor's condition and determine its trade-in price. Now, there's a huge savings on mileage, because the camera phone saves a minimum of one trip on every deal.

-- Chicago-based Maintenance Systems, a commercial painting contractor whose clients include such national retail chains as Burger King, J. Crew and CompUSA, relies on images taken by camera phones to keep clients in the loop.

-- Real estate agents were among the earliest professionals to make use of camera phones. It has become a common practice for real estate agents to shoot photos of a property's key selling points and send them to clients.

-- Camera phones are also popping up in medical facilities as a convenient way for medical professionals to capture images of skin problems, for instance, and send them to specialists for a consultation.

-- Insurance companies are investigating how images from camera phones could help them more quickly assess property damage, especially after severe storms and other situations that call for fast claims processing.