Mobile commerce campaign using barcode technology

Dutch beer brewer Heinken launched today in the Netherlands www.h-e-l-l-o.org , a mobile commerce campaign using mobile scan technology.

After picturing a shotcode (the brewers barcode) on a camphone participants connect directly to the brewer. Some of those shotcodes hide aliens and the winner is the one that spots the most aliens.

[via Smart Mobs]

emily | 8:58 AM | Barcode Technologies / RFID Tags / NFC |
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