Entertainment brands scramble to launch toddler cellphones

When a toddler's wails soar to piercing volume, do you shake the baby rattle or dangle the mobile phone? [via IHT via Agenda Inc.]

"At the dawn of mobile television, an unlikely group of entertainment companies is betting on the phone as a high-tech pacifier. The target customers are children who may be incapable of coherent telephone conversation but will cuddle with a portable phone to watch Ernie deliver an ode to his chubby rubber ducky.

All the giants in children's entertainment are rushing to develop programming that fits in a pocket and lasts about as long as a child's first steps. Disney and Warner Brothers are both developing mobi-toons for the so-called 3G or third-generation portable phones that can double as mini-televisions".

emily | 9:17 AM | News, Buzz |
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