April 14, 2005
RFID and the Media Revolution
Renowned futurist Paul Saffo predicts that RFID's biggest impact will come from surprising applications. [via RFID Journal].
"RFID has tremendous potential to transform the business world and impact our personal lives—but not as soon or in the ways that we might expect. That's the message with which Paul Saffo, research director for the Institute for the Future, closed this week's RFID Journal LIVE! conference in Chicago. He encouraged the crowd of RFID vendors and early adopters to look for opportunities in the businesses and applications that RFID can enable.
Saffo advised the crowd to concentrate not only on the technology but also on how it will change our lives. "It's not about technology," he said. "You are in the early stages of helping build a real, new kind of media revolution."
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