Soap opera on cellphone is OK, but don't make it too long

China's first TV drama to be shown exclusively on mobile phones will begin shooting on March 27, reports China View.

"Appointment" is a romantic love story between a beautiful girl and two motorcycle riders. Each episode lasts five minutes. The length was determined according to the cognitive limitations of subscribers.

A market survey showed that mobile phone users feel tired if they stare at their small phone screens for too long. A 25-minute TV drama with five parts was found to be optimal.

A recently released report by IMS Research estimates that by 2010 there will be 120 million subscribers viewing TV programs on mobile phones.

Regine | 7:42 AM | Cell Phone Soap Operas |
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