February 15, 2005

Mobile Model Search 2005

face.gif For the first time budding supermodels have been able to enter one of the UK's biggest ever model search using their mobile phones, reports Net Imperative.

O2 teamed-up with mobile solutions specialist Yospace to create the technology that allowed 11,000 people all over the UK to send in pictures of themselves via their phones to "Mobile Model Search 2005".

The resulting shortlist of twelve candidates have now been invited to strut their stuff on the catwalk at London Fashion Week in front of a panel of judges.