January 13, 2005
Norvegian TV introduces mobile video interactivity to children's programming
According to DM Europe, Norwegian TV viewers can now send in video clips from their mobile phones and have them shown on the national TV programme Svisj, an entertainment show aimed at youngsters.
NRK television is considering employing the technology in entertainment, sports and news programmes as well. When newsworthy events occur, any phone with a built-in camcorder can provide video coverage to the broadcaster.
"This means that we have thousands of latent video reporters all over the world," said Gunnar Garfors, director of mobile services at NRK Division of Developments, "and Norwegians take up new technology very early, so mobile videos will be commonplace on TV in a few years' time."
NRK charges €2.50 for each video that is sent to Svisj.
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