Hypertag drives teens to website

Publishing group Pan Macmillan is using Hypertag interactive posters in a promotional campaign for their title, Teen Idol. The system encourages 10-14 year olds to interact with outdoor poster advertising for the book.

Six sheet bus shelter posters fitted with infra-red Hypertags are positioned in strategic locations in the UK. Participants point their mobile phones toh the poster to receive a voucher on their phones telling them if they've won one of the prizes on offer including a shopping spree, lip balms, book samplers and screen savers.

Regine | 3:54 PM | Marketing / Advertising |
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