MMS Arrested Development

Despite the increased take-up of camera phones, MMS usage is currently in decline, according to Mike Grenville for 160characters.org.

"Just as MMS celebrated its second birthday, Continental Research published a report which found that the number of users sending a photo a day via MMS had declined from 8% in 2003 to only 3% in 2004.

Continental's figures are no ‘one off' blip. As John Delaney, an analyst at Ovum, explains: “MMS messages sent per month are very low – on average two to three per user per month. It's not generating even a fraction of what SMS is in revenue.”

At a time when camera-phones are flying off the shelves (180M will be sold world-wide this year) MMS usage should be increasing, yet it seems stuck in reverse."

emily | 5:13 PM | Random Stats |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2004/12/006515.htm