December 24, 2004
Virgin goes viral
The Internet spot, a cartoon jingle from Virgin Mobile USA that dismisses the theological concerns of the holiday season, proclaims: "Whose faith is the right one/that's anybody's guess/what matters most is camera phones for $20 dollars less."
Virgin Mobile's product is no-contract cell phones, and the ad tries to draw a connection between not having to commit to a single faith during the holiday season and not having to commit to a single cell phone plan.
[...] Virgin's Web campaign has met with some apparent success. According to their numbers, the Chrismahanukwanzakah site has had roughly 110,000 unique visitors, with 122,000 page views. The e-cards on the same site have been sent to about 500,000 Virgin Mobile users. The cell phone ring tone based on the catchy jingle has been downloaded more than 411,000 times. "
Related article and website:
-- Chrismahanukwanzakah — devoted to "everything people love about the holidays" — fell on Dec. 13, courtesy of Virgin Mobile and its new ad campaign - ABCnews.
-- According to Chrismukkah Chrismukkah is a hybrid holiday. While it's not found on the calendar (yet) it's the "state of mind" shared by many interfaith families during the holiday season. Chrismukkah is a gumbo of favorite secular, (non-religious) traditions from both Hanukkah and Christ.
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