December 20, 2004
Endemol plans inbound mobile video for Celebrity Big Brother
Celebrity Big Brother 2005, launching in January in the UK, could be the first TV show to feature inbound mobile video interaction with viewers, reports New Media Zero.
"Inbound MMS is okay but with video we can have a dialogue," said Peter Cowley from production company Endemol. "It'll be like video conferencing with the presenters. This won't be commercial but a case of adding editorial value."
In addition, the company believes that 2005 will be the year in which mobile video becomes a serious revenue generator for TV companies.
They have already sold more than 2m minutes of content this year from mobile video content in Italy, for Big Brother and The Farm.
He adds that mobile video may quickly replace MMS as broadcasters' mobile medium of choice, "MMS is too complicated and the operators haven't rolled it out well," he said. "Operators are making video on 3G so much easier for consumers."
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