December 8, 2004
Indian Movie to Debut on Cell Phones
An Indian cellular phone company plans to air a new Bollywood movie on mobile handsets for free and in full Thursday in a bid to promote its video-streaming service, reports the AP.
"Rok Sako To Rok Lo," or "Stop, If You Can," will be available to Bharti Tele-Ventures customers in 11 Indian cities, provided their phones have the supporting technology.
Bharti Tele-Ventures Ltd will be "the first cellular service in the world to premiere a full-length movie on mobile phones," Bindal said. "I am certain that this service will add a whole new dimension to the concept of mobile-based entertainment.
The Hindi movie, a teenage romance, was directed by Arindam Chaudhary. Bollywood star Sunny Deol (news) is the only name in a cast of virtual unknowns. It is scheduled for general release in movie theaters on Friday.
A maximum of 200 people will be able to connect and watch the movie simultaneously, and the movie cannot be copied or replayed."
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