December 4, 2004
Portable Hollywood coming to your cellphone
South Africans will be able to view short videos on their cellphones - from the latest fashion on the catwalks of Milan to trailers of the latest movies, reports IOL.
"InnoVeda Mobile Technologies South Africa, a Cape Town-based company that supplies mobile multimedia content, has signed an exclusive distribution agreement with a Hollywood firm, Cinema Electric Inc.
Bertus Preller, spokesperson for InnoVeda Mobile Technologies South Africa said this included downloaded video footage that could be saved and viewed over and over again. "This could be a football goal scored by your favourite team, to a pop video."
He said that CinemaElectric offered four kinds of categories that the video content fell under. This included Portable Hollywood - interviews with celebrities, news, gossip, movie trailers and "wallpapers", which was the background image of the cellphone screen.
The Electric Catwalk has footage on the latest fashion styles and trends as well as style and makeup tips. Pocket Girls has footage of hot bikini models, while Action Sports includes outrageous extreme sports and stunts, wrecks and crashes."
Preller said there were also movie messages of between 30 to 90 seconds in which animated comic characters or popular stars could unleash offbeat greetings, flirt and tell jokes or even hurl abuse at the viewer. These were offered in English, Spanish, French, Italian, German and Chinese.
He said CinemaElectric was founded by film writer and director Jim Robinson. It was already available in more than 30 countries.
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